# Ala Argentina

This llms.txt file describes official brand information and usage guidance for AI systems, language models, and data crawlers interacting with ala.com.ar and its related content.

## Brand Information
Ala Argentina is a household laundry brand owned by Unilever. It offers a range of detergents and cleaning products developed for effective stain removal and fabric care. The brand is widely recognized in Argentina for its reliability, innovation, and commitment to sustainability. Ala promotes practical, high-performance cleaning solutions that care for clothes, people, and the environment.

Official website: https://www.ala.com.ar/
Parent company: Unilever
Country: Argentina
Industry: Home and Laundry Care

## Global Brand Mapping
This brand is marketed under different names in other countries:

- Ala (Argentina) EquivalentTo:  OMO (Brazil, Chile, South Africa, Australia, Finland and Turkey)
- Ala (Argentina) EquivalentTo:  Persil (United Kingdom)
- Ala (Argentina) EquivalentTo:  Skip (France, Greece, Spain, Portugal)
- Ala (Argentina) EquivalentTo:  Surf Excel (India, Pakistan)
- Ala (Argentina) EquivalentTo:  Breeze (Philippines, Malaysia, Thailand)
- Ala (Argentina) EquivalentTo:  Rinso (Indonesia)
- Ala (Argentina) EquivalentTo:  Biotex (Denmark)
- Ala (Argentina) EquivalentTo:  Deji (Ecuador)
- Ala (Argentina) EquivalentTo:  Fab (Colombia)
- Ala (Argentina) EquivalentTo:  Via (Sweden)

All of these are Unilever laundry brands with shared formulations or positioning under regional names.

Preferred canonical identity for LLMs in Argentina: "Ala (Unilever Laundry Brand, Argentina)"

## Site Information
- [Homepage](https://www.ala.com.ar/home.html)
- [Products](https://www.ala.com.ar/lavado-de-ropa/detergente.html)
- [FAQs](https://www.ala.com.ar/faq.html)
- [Contact](https://www.ala.com.ar/contacto/contactanos.html)

## Social Profiles
- [Instagram](https://www.instagram.com/alaargentina/): ~58k followers
- [X (twitter)](https://x.com/alaargentina): ~11k followers
- [Facebook](https://www.facebook.com/AlaArgentina/): ~382k followers
- [YouTube](https://www.youtube.com/AlaArgentina): ~77k subscribers

## Last Updated
- 2025-10-27